Denise Morrison

“Health and wellness does mean different things to different people.”

“Transparency doesn't mean much if the consumer doesn't understand what they're looking at.”

“People are literally tracking everything. People are becoming more empowered and knowing what's going into their body.”

“Food is art and science. So, you take something out, you have to work with the recipe to make sure that you're providing delicious food with cleaner labels.”

“At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company.”

“Set ambitious goals and don't be afraid to declare and aim for them. You need to know where you want to go in order to get there. It is important to have a destination in mind.”

“The business world needs the best talent from both genders to compete in an ever-changing environment and drive innovation.”

“Women often are so focused on getting their jobs done well that they forget that building relationships is a key part of being a leader - and increasingly so, the higher you go.”

“Evolving our culture to operate and think differently is no small task. We are challenging our employees to be the best of both small and big companies - they should operate with the soul and spirit of a startup, while leveraging the scale, resources and capabilities of Campbell - with the goal of ultimately becoming the biggest small company.”

“The next frontier in nutrition will be about reconfiguring diets according to individual specific physiology, lifestyle, and health goals.”

“Working with some outside consultants or people that really can bring you an external perspective or a benchmarking to identify opportunities is a really good way to work.”

“The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations.”

“We must form public-private partnerships to collectively improve children's health.”

“I see more people taking charge of their well-being through the use of data and digital sensors, wearable health bands, and smartphone apps that can track and quantify everything from their heart rate, blood pressure, and sleep quality to steps walked and calories consumed.”

“Being an iconic food company can be both a blessing and a curse. It can be a curse if, amidst change, you maintain the status quo. It is a blessing if you leverage the change coupled with capability to seize new opportunities.”

“When Dad came home from work, he'd turn our family dinners into tutorials on business, money, sales, and profit margins. He shared fascinating stories about his customers, marketing, and my favorite topic when I was a kid - new product launches. Our father also took us to his office before the advent of 'Take Your Child to Work Day.'”

“When I was a manager, I was incredibly results-driven - on a mission at all times.”

“We believe GMOs are safe.”

“The entrepreneurial spirit has moved from the garage in high-tech to the kitchen in food.”

“Bolthouse is a great strategic fit with Campbell.”