“I can call, '22 Flanker Drive.' Boom. But if I call, '22 Flanker Drive, Halfback Burst,' I just helped the halfback out a little bit more. If I call, '22 Flanker Drive, Halfback Burst, X go.' Well, it's the same play, but I've alerted the X on a go. So it's information. And how much are you choosing to give? And who are you giving it to?”